E-commerce is rising, but ever wondered why exactly your target market wants to buy online? Despite the fact that the very idea of retail stores remains very popular?
Even though businesses spend plenty of time wanting to define their buyer personas and ideal customers, they often times overlook the main psychology behind internet shopping.
Customers don't really buy anything from anyone online. They have a way of thinking that either encourages these phones complete a purchase or drives them away to another retailer. For example, products using a big price tag often face difficult in selling online. And then there are goods that people would like to get a feel of before purchasing.
But with all the changing times, e-commerce has developed into a way of life and businesses have found a way to suffice the decision-making needs with the customers.
1. Wide range of products to decide on from
Having a web-based store offers you an opportunity to get past the shelf space issues you need to include more inventory into your business.
While it could seem like an issue to most retail business holders, the possibility of being offered many products on the web is one with the primary reasons behind the shift to digital shopping. More and more people today ask for brands online rather than stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web-based bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for those products
Today, there are many of people who visit physical stores to test a product, its size, quality and also other aspects. But hardly any of them can even make the purchase from these stores. They tend to look for the same product online instead.
The reason being, the expectation of the competitive pricing. These customers are commonly known as bargain hunters.
If you are able to, offer competitive pricing for the products as compared with that at the physical stores. You could also tend to put a few products on every range, for sale to draw the interest of bargain hunters.
For example, Snapdeal comes with a 'deal from the day' - in which the pricing of products is considerably low in comparison with what they would cost to get. This makes the customers think they are bagging plenty, as well as the sense of urgency around the deal raises the number of conversions.
3. Reviews using their company online shoppers
According to Internet Retailer, 62% of clients look for online reviews on a product or service before purchasing it.
In physical stores, it really is impossible for the shopper to be aware what other clients are saying about the products - especially with the sales people ensuring they hear just the good. And that's one other reason, why they prefer car shopping online.
Offer reviews, ratings or customer testimonials on your products and display them clearly for the product pages. The better the rating, the greater are the chances of it to market.
4. Ability to check prices
Moving in one brand store to another can be really tedious. On the other hand, switching sites to check prices of products from different brands is easier. Apart from the reviews given on different websites, prices include the next thing that customers look for.
The best way of doing so is displaying an original price and also the price that you're offering. It becomes easier for these to notice the difference, so because of this, the chances of these seeking to other retail online stores become a lot lesser.
For example, if you're running a winter sale, ensure you display the main price, the percentage of your offering and the new price about the product pages. And don't forget to highlight the offer on the homepage at the same time.
5. Saving a great deal of time
Traveling to stores which are not close by just because you want to pay for a certain brand, can be quite a put-off. That could be the reason why most customers seek to online retailers instead. The ability to browse through the products and purchase whatever they want, from wherever they're, saves them lots of time.
But what these customers generally search for is the efficiency of delivery that an internet retail store offers. Be it a 'next day delivery', '48 hours delivery' or even a 'standard delivery within seven days of order', keep your delivery information absolutely clear. And if possible, allow them to have the ability to decide on their delivery date.